Pay-per-click (PPC) is the fastest way to stand out from your competitors online. By being listed at the top of Search Engine results for keywords related to your business your company will see more traffic than your competitors listed lower on the page.
Pay-per-click listings come by many names. On the Google.com Search Engine they are known as Sponsored Links and are located across the top and along the right margin of the results page. The paid listings above the fold (the point on a webpage where scrolling is required to view the remaining content) gain the most clicks. These spots are the best "real-estate" for your virtual storefront (your website).
The great thing about pay-per-click is that you only pay when searchers click on your ad and go to your webite. This means you are getting brand name exposure for free! The only downside of pay-per-click is that business owners/ managers do not have the time to do the keyword research and keyword bidding not only on Google, but Yahoo, MSN, Ask and other major Search Engines. WSI simplifies this for you making it easy to be found online. Fill out the form below to download your copy of our White Paper 'Don't Leave your Money on the Table: Your Guide to Paid Search'.
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WSI will simplify pay-per-click for you. We will use our sophisticated tools to do your keyword research. We target your ad to your local audience. We write the ad and place it at the top of the Search Engines. Lastly, we monitor, optimize, manage and report on your campaign. Watch our informative YouTube video about WSI Pay-Per-Click.
Advertising to your local area saves you money, because you are not wasting ad dollars on unqualified traffic. You can target your city, a range of cities, or a radius of 10 to 100 miles in 5 mile increments, a region such as Greater LA or SF Bay Area, statewide, or nationally!
Like people, fingerprints, and snowflakes no two searches are the same. People use their own way of thinking when they search, and you have to guess which keywords they will use. WSI PPC experts do the keyword research for you to find the most possible search phrases. Then we input that research into our intelligent technology which generates more keyword combinations. With WSI PPC your business is ahead of your competition who are only bidding on a handful of keywords.
It is critical to your campaign to have top ranking listings on the Search Engines. Our proprietary system allows us to leverage your budget to get top placement for hundreds of related keywords across Google, Yahoo, MSN, Ask and more (98% of all search traffic). This strategy casts the widest net possible to catch the most targeted traffic searching for your business.
Our expert professionals take care of the ad copy for you. While you may want to write your own ad, our experts know the rules and regulations of what Google and the other major seach engines consider a quality ad. Moreover, our experience from running thousands of campaigns for local busisnesses tells us what works and what does not. We will work closely with you to make sure your message is clear and your offer is competitive and compelling.
This is the heart of our powerful strategy. Our proprietary software and servers do the job of thousands of people monitoring and bidding on hundreds of keywords, related to your business, across the major Search Engines. It sees how many searches are done for each keyword (popularity). It ranks the keywords for the type of activity generated
Conversions take place when a visitor to your website contacts your business. A phone call would be the highest ranking conversion, because that customer is most likely to make a purchase. Emails rank second and form-submissions third. Also, while a click-thru is not a conversion it is bringing valuable traffic and increasing awareness about your company.
Based on these rankings our system allocates ad spend first to the top ranking keywords then to lower rank keywords and new keywords. Our flexible and intelligent system does the CBO nightly. This means over the life of your campaign you will see more conversions per your ad dollar! You will know it to be true with our daily reporting.
Once launched, your WSI Internet Consultant and our proprietary system will monitor your campaign daily. Our experts will review your activity for any obstacles or opportunities and consult with you to make your campaign a succcess. You will see results right away through our reporting sent via email daily, weekly or monthly depending on your preferance.
A word on your campaign reports: Reports will include the call information with times, numbers, names, and recorded phone calls and emails! Reports for Medical, Dental, Legal and other privacy sensitive services will not include recorded phone calls, and will not show contents of emails. The information in the reports is for your business to see your results, market back to missed opportunities, and track your customer relations. The reporting is included in our package at no additional charge.
WSI Pay-Per-Click is an easy, turnkey approach to Paid Search Marketing. No changes need to be made to your website. There is no software you need to install. All you need to do to get started is to contact a WSI Internet Consultant and answer a few questions about your business. Our experts will explain everything you need to know, recommend a buget for your business type and target area, and set-up your campaign.
